Principal Investigator Georgia Perakis
Co-investigator Dimitris Bertsimas
In this research we study dynamic and real-time pricing of items on the web. We do not consider the demand for the items as given but consider it as a parametric family of the factors that influence it such as for example of price. We learn the demand as we keep learning more information on the customers and our competitors over time. We use techniques from optimization learning and multiattribute utility theory.