Visual Strategies: A Practical Guide to Graphics for Scientists and Engineers

Felice C. Frankel and Angela H. DePace
Publication date: October 31, 2012

For researchers in all disciplines, this book offers a practical, hands-on course in communicating scientific findings and concepts through visual graphics

Any scientist or engineer who communicates research results will immediately recognize this practical handbook as an indispensable tool. The guide sets out clear strategies and offers abundant examples to assist researchers—even those with no previous design training—with creating effective visual graphics for use in multiple contexts, including journal submissions, grant proposals, conference posters, or presentations.

Visual communicator Felice Frankel and systems biologist Angela DePace, along with experts in various fields, demonstrate how small changes can vastly improve the success of a graphic image. They dissect individual graphics, show why some work while others don't, and suggest specific improvements. The book includes analyses of graphics that have appeared in such journals as Science, Nature, Annual Reviews, Cell, PNAS, and the New England Journal of Medicine, as well as an insightful personal conversation with designer Stefan Sagmeister and narratives by prominent researchers and animators.


About the authors

Felice C. Frankel is a research scientist in the Center for Materials Science and Engineering at MIT and the recipient of numerous awards and honors for her work in visual communication. Among her previous books is Envisioning Science: The Design and Craft of the Science Image.

Angela H. DePace is an assistant professor in the Department of Systems Biology at Harvard Medical School, where her lab studies the mechanism and evolution of gene regulation.