The Sorcerers and Their Apprentices: How the Digital Magicians of the MIT Media Lab Are Creating the Innovative Technologies That Will Transform Our Lives

Frank Moss
Publication date: June 14, 2011

If you’ve ever read a book on an e-reader, unleashed your inner rock star playing Guitar Hero, built a robot with LEGO Mindstorms, or ridden in a vehicle with child-safe air bags, then you’ve experienced first hand just a few of the astounding innovations that have come out of the Media Lab over the past 25 years. But that’s old hat for today’s researchers, who are creating technologies that will have a much deeper impact on the quality of people’s lives over the next quarter century. 
 
In this exhilarating tour of the Media Lab’s inner sanctums, we’ll meet the professors and their students – the Sorcerers and their Apprentices – and witness first hand the creative magic behind inventions such as:
 
* Nexi, a mobile humanoid robot with such sophisticated social skills she can serve as a helpful and understanding companion for the sick and elderly.
* CityCar, a foldable, stackable, electric vehicle of the future that will redefine personal transportation in cities and revolutionize urban life.
* Sixth Sense, a compact wearable device that transforms any surface – wall, tabletop or even your hand – into a touch screen computer.
* PowerFoot, a lifelike robotic prosthesis that enables amputees to walk as naturally as if it were a real biological limb.


About the authors

Frank Moss served as director of the MIT Media Lab from 2006-2011. After earning a BSE from Princeton and PhD in aeronautics and astronautics from MIT, he held positions at IBM, Apollo Computer, Lotus Development and was CEO and chairman of Tivoli Systems, which he took public in 1995 and merged with IBM a year later. He is a co-founder of many companies, including Stellar Computer, Bowstreet, Infinity Pharmaceuticals and his latest startup venture, Bluefin Labs.