Today’s consumers want to know more about the goods they purchase and where they come from than ever before. Concerns over issues like fair trade and sustainability are driving many companies, from fledgling startups to industry mainstays, toward radical transparency around sourcing, yet this move isn’t just about brand management. Case studies from the apparel, food, and electronics industries reveal the benefits of better visualization and greater transparency for the whole supply chain, because you can’t improve what you can’t see — but it can still cost you.