TVision Insights is the data analytics company redefining audience measurement. They were recently named to the Advertising Research Foundation’s Innovation A-List, the ARF’s top award to innovative startups in advertising. But when they started in 2014, while cofounder and CEO Yan Liu was pursuing his MBA at MIT Sloan, it was just Liu and a few PowerPoints, as he tells it. In four short years they’ve grown into a sizable company of 45 full-time employees serving top brands and agencies in the TV and media industries, including ABC/Disney, NBC, and The Weather Channel. While Liu is proud of the rapid growth, he is well aware that innovation is a constant process. “Last year, we improved how we operate to leverage the latest deep learning computation technology,” he says. Integrating cutting-edge approaches to AI and machine learning into their core technology goes hand-in-hand with TVision’s mission: “The end goal is to offer the highest quality, unique data to every stakeholder to help them make better decisions so the entire ecosystem will be more effective. Using our platform is a win for content providers, brands, agencies and ultimately, the consumer.”