Designing Digital Experiences

Most companies are still learning how to design their digital selves for efficiency. This collection of articles from MIT Sloan Management Review examines how organizations are thinking about designing their processes, systems, and data in ways that discipline their core operations.

Special Collection includes:

• Architect your company for agility, by Jeanne Ross
• Why design thinking in business needs a rethink, by Martin Kupp, Jamie Anderson, and Jörg Reckhenrich
• Do you have a conversational interface?, by Bala Iyer, Andrew Burgert, and Gerald C. Kane
• Rethinking the value of customers in a digital economy, by Michael Schrage
• When customers become fans, by Jielin Dong and Yanli Zhang
• Which features increase customer retention?, by Rebecca W. Hamilton, Roland T. Rust, and Chekitan S. Dev
• A data-driven approach to customer relationships, by Laura Winig