It’s no surprise that many large multinational corporations are paying increased attention tosustainability-oriented innovation (which we’re broadly defining as improvements for social good, not just “green” initiatives). Faced with mounting challenges and pressure from governments, nongovernmental organizations (NGOs), investors, and employees to be more aware of the environmental and social impacts of business activities, companies are searching for ways to do things differently while also seeking opportunities for growth. As a result, many are attempting to tap into the creativity and entrepreneurial potential of their employees, encouraging them to develop new products, services, or business models that create value for both the company and society.