Why High-Tech Commoditization Is Accelerating


For tech companies that rely on sophisticated engineering, staying ahead of international competition seems to get harder every day. It used to be an article of faith that technology-intensive product manufacturers, automakers, or white goods makers could capitalize on their longstanding engineering and design leadership to cement their position worldwide. But that’s no longer the case. Today, young upstarts in many product segments, especially from China, can develop world-class design and production capabilities in a short period of time. In some cases, they are closing gaps with long-established incumbents and becoming market leaders within a decade.

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