What if — far enough in advance that you could do something about it — you could gauge the likelihood that some of your company’s top performers were thinking about leaving? Or if you could see from the email interactions between your best salespeople and customers which communication behaviors had the most chance of generating successful results? It so happens that by sifting through data from such sources as email archives, Twitter feeds, and Facebook group pages, managers can in fact learn a lot about how to manage these and other areas of their organizations. They can then use this information to generate better results.