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Prof. John D C Little

Institute Professor, Emeritus

Primary DLC

MIT Sloan School of Management

MIT Room: E62-537

jlittle@mit.edu

http://mitsloan.mit.edu/faculty/directory/john-d-c-little

Areas of Interest and Expertise

Consumer Packaged Goods
Database Marketing
Electronic Commerce (E-Commerce)
Marketing Decision Support
Management Science (MS)

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