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Prof. Birger Wernerfelt

J C Penney Professor of Management
Professor of Marketing

Primary DLC

MIT Sloan School of Management

MIT Room: E62-532
(617) 253-7192
http://mitsloan.mit.edu/faculty/directory/birger-wernerfelt

Assistant

Naomi Stephen
(617) 324-7328
nstephen@mit.edu

Areas of Interest and Expertise

Organizational Economics
Sales and Sales Processes
Strategy
Marketing
Management Science (MS)

Research Summary

With expertise in sales and sales processes,Wernerfelt focuses much of his research comparing alternative selling formats in terms of their profitability and their effect on consumer surplus.

Recent Work

Related Faculty

Dr. Kate W Isaacs

Lecturer

Jonathan Fleming

Senior Lecturer

Prof. Donald R Lessard

EPOCH Foundation Professor of International Management and Engineering Systems, Emeritus