Prof. Birger Wernerfelt
J C Penney Professor of Management
Professor of Marketing
Primary DLC
MIT Sloan School of Management
MIT Room:
E62-539
Areas of Interest and Expertise
Organizational Economics
Sales and Sales Processes
Strategy
Marketing
Management Science (MS)
Sales and Sales Processes
Strategy
Marketing
Management Science (MS)
Research Summary
With expertise in sales and sales processes,Wernerfelt focuses much of his research comparing alternative selling formats in terms of their profitability and their effect on consumer surplus.