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Prof. Birger Wernerfelt

J C Penney Professor of Management
Professor of Marketing

Primary DLC

MIT Sloan School of Management

MIT Room: E62-532
(617) 253-7192
http://mitsloan.mit.edu/faculty/directory/birger-wernerfelt

Assistant

Aileen Menounos
(617) 253-4936
aileenrm@mit.edu

Areas of Interest and Expertise

Organizational Economics
Sales and Sales Processes
Strategy
Marketing
Management Science (MS)

Research Summary

With expertise in sales and sales processes,Wernerfelt focuses much of his research comparing alternative selling formats in terms of their profitability and their effect on consumer surplus.

Recent Work

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