Associate Director, MIT Media Lab
Senior Research Scientist
Co-Director, MIT Communications Futures Program
MIT Media Laboratory
Many recent viral innovations ? innovations that start small, scale without limit, and evolve as they grow ? are starting smaller and striking deeper at traditional ways of doing business than they could have ten years ago. Universally, these new disruptions rest on no single technological breakthrough. Instead, they succeed because of a social landscape characterized by a new pool of responsive inventors, widespread trust in technology, and the irretrievable online presence of our real identity.