Marshall Van Alstyne
Associate Professor, Department of Management Information Systems, Boston University
MIT Sloan School of Management
Marshall Van Alstyne reveals the secret of Internet-driven marketplaces. Companies that can transform their linear business models into network models will have a competitive advantage. That's how dotcom companies like Amazon, eBay and Google managed, in a relatively short time, to attract millions of clients worldwide. In addition, these companies can extend existing transactions to new, associated products and services. Platforms beat products. This talk tells why.