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43 mins
ILP Video

Winning Off-the-Field: Strategies from the Sports Business

Ben Shields
MIT Sloan School of Management
Making your mark in the multi-billion dollar global sports industry is a challenge. So how do teams like the Red Sox and the Dallas Cowboys drive revenue? They create powerhouse brands that attract, engage, and retain fans by leveraging big data, creating cross-platform media and engagement plans, and using dynamic social media strategies to maximize live event experiences. Using theoretical and real-world examples, Ben Shields will share innovative best practices from the business of sports that are relevant to any consumer-driven enterprise.
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35 mins
ILP Video

Megacities and the Last-Mile Problem

Matthias Winkenbach
Research Associate
Director, MIT Megacity Logistics Lab
Center for Transportation and Logistics
Rapid urbanization and increasing population density in megacities poses unique challenges for last-mile distribution in many of the world?s largest emerging markets. Meeting these challenges requires understanding shifting consumer expectations and the evolution of omni-channel retail and delivery in city environments. These insights can help companies leverage logistics big data analytics for last-mile network design and planning to reach customers on their own terms, where they live, work, shop, or play, anywhere on the globe.
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