Alexander and I Michael Kasser Professor of Chemical Engineering
MIT Office of the Provost
Studying the fundamentals of polymer synthesis on surfaces from vapor phase reactants led to a surprising method for rapid deposition at near room temperature. Commercial response led unexpectedly to founding the GVD Corporation, which scaled the technology and successfully commercialized the resulting ultrathin robust organic coatings in the automotive, mold release, and medical industries, as well as other markets. This experience fueled the founding of a second company, DropWISE, to advance applications for improved condensation heat transfer. What do companies as diverse as Burberry, Caesar?s, Nike, Codelco, and Asian Paints have in common? They are all examples of ?digital masters,? using social, mobile, analytics and other technologies to transform themselves. Digital masters manage digital differently, and they are 26% more profitable than their peers. Where other firms see digital as a technology challenge, digital masters see it as an opportunity to radically improve customer engagement, operations, and business models.