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RECENT VIDEOS

1522 Results | Prev | 1 | 2 | 3 | .. | 303 | 304 | Page 305
 

02.10.2012
5 mins
MIT Faculty Shorts

Ryan Chin
Urban Mobility and the Electrification of Transport

Ryan Chin
Other MIT Shorts for Ryan Chin include:
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02.10.2012
5 mins
MIT Faculty Shorts

Ryan Chin
Autonomous Driving, Charging/Parking Lots

Ryan Chin
Other MIT Shorts for Ryan Chin include:
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02.10.2012
9 mins
MIT Faculty Shorts

Ryan Chin
Corporate Opportunities in Urban Mobility

Ryan Chin
Other MIT Shorts for Ryan Chin include:
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02.10.2012
4 mins
MIT Faculty Shorts

Ryan Chin
City Car -- Design, Prototype, and Pilot

Ryan Chin
Other MIT Shorts for Ryan Chin include:
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12.6.2011
40 mins
ILP Video

The Cloud Based Consumer

Glen Urban
David Austin Professor of Management
Chairman, Center for Digital Business
Dean Emeritus, MIT Sloan School of Management
Consumers exist in the cloud today and that fundamentally effects how firms make advertising, price, promotion, distribution and product design decisions. After reviewing these overall changes, we concentrate on advertising budgeting and new/old media allocation. Three recent MIT studies on new media are reviewed and we then look to Perspective Meta Analysis as the solution to the age old questions of “How much should I spend on advertising” and “what is the best media mix”.
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