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MIT Research News

December 6, 2019

Planning for death as a way to improve life

Startup co-founded by alumna Suelin Chen helps people share their end-of-life wishes with loved ones.

Zach Winn | MIT News Office

Losing a loved one is always hard, but honoring their final wishes can provide a sense of fulfillment in the midst of grief. However, many people avoid thinking about their own death, even if they believe it’s a long way off, and thus don’t share their posthumous preferences with friends and family.

End-of-life planning startup Cake is trying to change that. The company is borne out of the idea that planning for death now can make things a lot easier for loved ones down the line.

Cake breaks down what can be an overwhelming process into a series of simple questions to help people make decisions around health care treatments, funeral arrangements, estate planning, and how they want to be remembered after they’re gone.