MIT/ILP Calendar Event
Mastering Design Thinking (self-paced online)
Design thinking is a powerful process of problem solving that begins with understanding unmet customer needs. From that insight emerges a process for innovation that encompasses concept development, applied creativity, prototyping, and experimentation. When design thinking approaches are applied to business, the success rate for innovation improves substantially.
Design thinking is a powerful approach to new product development that begins with understanding unmet customer needs. It?s a human-centered design process that approaches problem-solving with understanding the user needs. Design thinking encompasses concept development, applied creativity, prototyping, and experimentation. When design thinking approaches are applied to business, the success rate for innovation has been seen to improve substantially.
Design-driven companies such as Apple, Coca-Cola, IBM, Nike, Procter & Gamble, and Whirlpool have outperformed the S&P 500 over the past 10 years by an accumulated 211% in what's called the Design Value Index?a portfolio of 16 publicly traded companies that integrate design thinking into corporate strategy. According to a 2016 report from the Design Management Institute, this marks the third consecutive year the index has shown an excess of 200% over the S&P 500.
The Mastering Design Thinking program will lead participants through a step by step, design thinking process. To be considered successful, innovations have to solve the three key dimensions of Desirability, Feasibility, and Viability.
Desirability: Is this product or service addressing a real customer need?
Feasibility: Can we develop a solution that is technically feasible and better than competitors?
Viability: Is there a viable business model around this product or service?
ILP members receive a 15% discount on all MIT Sloan Executive Education open enrollment programs held in Massachusetts. ILP members receive a 15% discount on all MIT Professional Education courses. For more information, email firstname.lastname@example.org.