MIT/ILP Calendar Event
Managing Product Platforms: Delivering Variety and Realizing Synergies
This course introduces participants to the concept of ?commonality" or product platforms?the sharing of components, processes, technologies, interfaces and/or infrastructure across a product family. Successful product platform management software allows companies to develop better products more easily, improve product family planning and lifecycle management, and increase corporate profitability.
Companies from Airbus to GE use product platform strategies to deliver more variety to their customers and compete more effectively. For example, Black and Decker uses shared motors and batteries across a range of power tools.
These firms realize quicker new market entry and reduced costs but, in order to do so, they must orchestrate complex, multi-product development projects.
Recent research suggests that many firms fail to earn a return on their platform investments. This work has uncovered that many firms face systemic pressure to diverge from their platform sharing. Several cases studied realized less than half of their platform sharing goals. Are these failures the result of a flawed strategy or poor execution?
This course focuses on helping companies develop strong platform strategies and execution programs, by understanding the managerial levers necessary to operate in complex development environments. The course content draws on case examples from a diversity of industries, and is designed to engage executives, with explicit sessions for sharing and discussing industry experience.
At the conclusion of this program, executives will be equipped with a clear understanding of:
Named platform strategies and past corporate examples
Criteria for evaluating market conditions in which the strategy is appropriate and not
Identified management levers for use in complex programs
Key performance indicators for successful platform development
Benchmark savings and investment sizing data from other firms
Knowledge and examples of failure modes from past platform efforts
Differentiate industry platforms, supply chain platforms, and product platforms
MIT is located in Cambridge, Massachusetts. The campus, situated in close proximity to Boston's Logan International Airport, profits from Boston's excellent public transportation system and the on-campus Tech Shuttle. The closest subway station is Kendall Square, which acts as a commercial center for MIT and the local community.
ILP members receive a 15% discount on all MIT Sloan Executive Education open enrollment programs held in Massachusetts. ILP members receive a 15% discount on all MIT Professional Education courses. For more information, email firstname.lastname@example.org.