MIT/ILP Calendar Event
Systematic Innovation of Products, Processes, and Services
This five-day program blends the perspectives of marketing, design, and engineering into a systematic approach to delivering innovation, and presents methods that can be put into immediate practice. The goal of this program is to help participants become systematic about innovation in order to create value for their businesses and their customers in the globally connected market.
Design and development projects today face a complex landscape of interrelated challenges, including technological feasibility, customer desirability, business viability, and environmental sustainability. This program explores the process of systematic innovation in product development, business processes, and service design, with a special focus on the end-to-end design and development process, beginning with creation and ending with commercialization and ongoing product/service leadership.
The program introduces a structured approach to design and customer analysis processes that draws on important trends that have become essential to successful innovation in today's businesses: the digitization of all business processes; the blending of product and service into integrated solutions; considerations around environmental sustainability; and the use of globally-distributed teams.
Participants will learn how to lead these innovation processes in a fluid world where the best-made assumptions can, and often do, change midstream. Participants will also have an opportunity to discuss these frameworks and apply them to their own personal responsibilities and experiences.
The concepts and frameworks covered in this program will enable participants to understand:
- Why the process of innovation can be systematic?structured, reliable, and repeatable
- When it makes sense for entrepreneurial firms to compete directly with established firms
- How to evaluate market opportunities and identify customer needs in a systematic way
- What actions you must take to capture some of the value you create with new products and services
- How to structure an effective concept development process
- How design iterations, project milestones, and reviews can be used to manage a staged or spiral process
- How products and processes can be designed for environmental sustainability
- How design of services differs from new product development
- What is the impact of Generation Y employees on the creative process
MIT is located in Cambridge, Massachusetts. The campus, situated in close proximity to Boston's Logan International Airport, profits from Boston's excellent public transportation system and the on-campus Tech Shuttle. The closest subway station is Kendall Square, which acts as a commercial center for MIT and the local community.
ILP members receive a 15% discount on all MIT Sloan Executive Education open enrollment programs held in Massachusetts. ILP members receive a 15% discount on all MIT Professional Education courses. For more information, email email@example.com.