MIT/ILP Calendar Event
Innovation: Beyond the Buzzword
OverviewWe live in an age of exponential change in which rapid innovation is disrupting and unseating incumbent products and industries, creating new technological frontiers, and challenging nearly everything we think we know about business. For instance, think Uber and the end of the medallion taxi industry. Think Airbnb in twice as many countries as Hilton in less than 5 percent of the time. Think Tesla. Think Oculus. But beyond using the "buzzword," can you really define innovation?
In this course, which is centered on the concept of Design Thinking, your answer to that question will come from actually involving yourself in the activity of innovating.
The course will include lectures from faculty and guests, discussions of case studies in innovation models and methods, and learning expeditions on and beyond the MIT campus. But it will also go beyond these traditional classroom activities to include hands-on experiences with some cutting-edge innovations as well as group work and a class hackathon to engage in genuine innovating ? and through that, to gain an understanding beyond the buzzword. Participants will emerge as more critical thinkers, knowledgeable about what innovation is (and is not), how it happens, how to discern meaningful trends in design and technology, and how to identify opportunities and propose innovative products, services, and experiences. Active class participation, a willingness to engage with others in a creative process, and a recognition that you might have a lot to learn about innovation are all prerequisites for the course.
Who Should Attend: To facilitate the cross-pollination of ideas, approaches, and critical thought, professionals from all industries are welcome. People from across the functional business spectrum will find the course valuable, including strategy leaders, directors of innovation and technology, product managers, engineers, marketers, and R&D personnel. All participants must come with a willingness and enthusiasm to engage and be ready to share their particular passions and expertise.
MIT is located in Cambridge, Massachusetts. The campus, situated in close proximity to Boston’s Logan International Airport, profits from Boston’s excellent public transportation system and the on-campus Tech Shuttle. The closest subway station is Kendall Square, which acts as a commercial center for MIT and the local community.
FOR FURTHER INFORMATION OR TO REGISTER, CONTACT:
MIT Professional Education - Short Programs
Cambridge, MA 02139
TEL: 617 253 2101 * FAX: 617 258 8831
ILP members receive a 15% discount on all MIT Professional Education open enrollment programs held in Massachusetts. ILP members receive a 15% discount on all MIT Professional Education courses. To obtain the discount code, click here (you must be signed in to this website as an ILP member to access the code).