MIT/ILP Calendar Event
Discrete Choice Analysis: Predicting Demand and Market Shares
OverviewThis one-week program undertakes an in-depth study of discrete choice models (logit, nested logit, generalized extreme value, probit, logit mixtures), data collection, specification, estimation, statistical testing, forecasting, and application. The covered topics include analysis of revealed and stated preferences data, sampling, and simulation-based estimation, discrete panel data, Bayesian estimation, discrete-continuous models, menu choice, and models with latent variables. The course includes practical application sessions where participants will be provided with discrete choice software to learn how to estimate and test discrete choice models taught in lecture using real databases, and gain hands on experience in using new discrete choice techniques for practical applications. By examining actual case studies of discrete choice methods, students will be familiarized with problems of model formulation, testing, and forecasting.
Discrete choice models are widely used for the analysis of individual choice behavior and can be applied to choice problems in many fields such as economics, environmental management, urban planning, etc. For example, discrete choice modeling is used in marketing research to guide product positioning, pricing, product concept testing, and many other areas of strategic and tactical interest. Recent applications to predict changes in demand and market shares include areas such as choice of travel mode, coffee brand, telephone service, soft drinks and other foods, and choice of durables such as automobiles, air conditioners, and houses.
Who Should Attend
This program is intended for academics and professionals interested in learning new discrete choice techniques and how to predict choice and forecast demand. They will gain hands-on experience in applying discrete choice software in real-world case studies. Participants need only have a basic working knowledge of statistical methods.
MIT is located in Cambridge, Massachusetts. The campus, situated in close proximity to Boston’s Logan International Airport, profits from Boston’s excellent public transportation system and the on-campus Tech Shuttle. The closest subway station is Kendall Square, which acts as a commercial center for MIT and the local community.
FOR FURTHER INFORMATION OR TO REGISTER, CONTACT:
MIT Professional Education - Short Programs
238 Main Street, Suite 401
Cambridge, MA 02139
TEL: 617 253 2101 * FAX: 617 258 8831
ILP members receive a 15% discount on all MIT Professional Education open enrollment programs held in Massachusetts. ILP members receive a 15% discount on all MIT Professional Education courses. To obtain the discount code, click here (you must be signed in to this website as an ILP member to access the code).