MIT/ILP Calendar Event
Analytics Management: Business Lessons from the Sports Data Revolution
OverviewAnalytics are the present and future of sports, on and off the field. While the sports industry is an analytics pioneer, data driven decision-making has become essential to business success in nearly every industry. Starting an analytics program, however, is easier said than done. Taught by renowned sports strategist Ben Shields, this program provides executives insight into the sports industry?s ?secret sauce? and helps them apply it immediately to the development of their own analytics program. This course is offered March 6-7, following the 11th annual MIT Sloan Sports Analytics Conference (March 3-4).
The first day of the program focuses on designing an analytics strategy. Faculty will introduce a strategic framework for developing an analytics program. Executives will learn how sports organizations have applied this framework on both the team personnel and business sides. Day one will conclude with an action-learning exercise to guide students in developing a working draft of their analytics strategy.
On the second day, the curriculum will focus on implementation. The success of an analytics program is not only driven by sound strategy but also the ability of an organization (and its executives) to execute through effective leadership and management. Critical topics on day two include making the right technology decisions, building and organizing an analytics team, and communicating data for impact. The day will close with a capstone session on leading an analytics transformation during which participants will share their new analytics vision for their organization.
Note: This is not an advanced data science course. This program is designed for executives who are looking for strategic insights and action plans on the management of analytics.
Participants of this program will learn:
- A framework for developing an analytics strategy that includes everything from problem definition and data collection to data warehousing, analysis, and decision making
- Best practices in team analytics strategies such as player evaluation, game strategy, and training and performance
- How organizations can use analytics to drive additional revenue and operate more efficiently
- The keys to building and organizing an analytics team that delivers insights to all parts of an organization
- How to recruit, empower and retain analytics talent
- Communication skills and tactics to make data insights relevant and actionable to a variety of stakeholders
- Criteria and tools for evaluating and selecting analytics technologies
- Strategies for fostering a culture that prioritizes data-driven decision making
Participants will also actively engage in action-learning exercises that will result in a draft of their analytics strategy and implementation plan.
MIT is located in Cambridge, Massachusetts. The campus, situated in close proximity to Boston’s Logan International Airport, profits from Boston’s excellent public transportation system and the on-campus Tech Shuttle. The closest subway station is Kendall Square, which acts as a commercial center for MIT and the local community.
ILP members receive a 15% discount on all MIT Sloan Executive Education open enrollment programs held in Massachusetts. ILP members receive a 15% discount on all MIT Professional Education courses. To obtain the discount code, click here (you must be signed in to this website as an ILP member to access the code).