From the Madness of Crowds to the Creativity of Swarms - Leveraging AI for Collaboration and Creativity
The Internet has made communication, collaboration, and innovation easier than ever before. However, simultaneously, fake news and alternative realities run rampant among the fringe. This talk highlights how to positively leverage AI-supported collaboration by building creative swarms as Collaborative Innovation Networks (COINs), intrinsically motivated groups of people who work together over the Web, supported by computer technology and AI to create something radically new. Companies like Apple, Google, and Facebook succeed in creating global organizations with collective awareness, uniting members with the same goals and culture to work together towards a shared vision. Their customers form digital tribes that are passionate about their products. Based on more than fifteen years of research at MIT, this talk illustrates how the creation of these swarms and digital tribes can be supported by augmenting human intelligence in social networks. In collaboration with global fortune 500 firms, our team has identified digital tribes and their preferences on Twitter, predicted the likelihood of senior managers to leave their firm based on their e-mail communication, and measured stress and happiness of individuals in small teams using a smartwatch-based “Happimeter."
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