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People Analytics: Transforming Management with Behavioral Data

July 9-11, 2018

Born out of the MIT Media Lab, people analytics, using behavioral data to understand and manage organizations, has fundamentally changed how companies operate. This course will provide participants with a foundation in people analytics through discussion and hands-on exercises with real world data and tools. There are basic questions that have an impact on businesses that no one can answer. How much does the executive team communicate with engineering? Is a manager really spending time with their team? How often should a salesperson speak with a customer? The reason we can?t answer these questions is a lack of data. Surveys and consultants are useful, but their shortcomings are evident. They?re slow, subjective, and don?t actually measure what happens in the real world. New data has changed this equation. We are constantly generating data about our behavior: e-mail, IMs, calendar data, and increasingly sensor data about the real world. This is people analytics: using behavioral data about how people work to change how companies are managed. In this course, we?ll first investigate what data we have at our disposal now and in the near future. We?ll also discover what behavioral metrics really matter and how can you communicate these metrics to other stakeholders. Next, we?ll focus on how these new metrics and data streams can rapidly increase the speed and quality of decision making. Similar to A/B testing in the online space, now we can A/B test how businesses are managed. Compensation, IT systems, real estate decisions, and even org charts can now be rapidly deployed and quantitatively tested by combining behavioral data and key performance indicators (KPIs). We?ll discuss examples from Fortune 500 companies that have successfully used people analytics to improve their organizations, as well as how they are transitioning to an A/B testing decision making culture.

Persuasive Communication for Technology Professionals

July 9-13, 2018

Effective communication abilities are often among the very top desired skills that employers look for and value. How have our communication practices and needs changed in the digital age? This course focuses on four specific areas: public speaking, critical thinking, visual persuasion, and audience adaptation. The program will address each of these areas in a three-step process: First, we will identify the specific skills a successful advocate requires. Second, we will answer the question, ?What specific challenges has the advent of the digital age brought about?? Third, we will engage in workshop activities that allow program participants to put into practice the principles we have discussed.

MIT Campus, Cambridge, Massachusetts

Creating High Velocity Organizations

July 10-11, 2018

Some organizations achieve such exceptional levels of performance?time to market, quality, safety, affordability, reliability, dependability and adaptability?that it puts their rivals to shame. Though few in overall number, they exist in manufacturing, high tech, heavy industry, product design and production, and services, such as health care delivery. The select few are capable of generating and sustaining such high-velocity, broad-based, relentless improvement and innovation, that they achieve unparalleled levels of excellence. Learn what drives the success of these companies.


The Learning Experience

Creating High Velocity Organizations employs several teaching techniques: presentations, case discussions, video dramatizations, and an in-class simulation emphasizing a participatory style to maximize the opportunities for "learning by doing." The program material is organized into thematic modules designed around the four key principles of building the discovery capability in an organization?smart work design, creative problem solving, continuous knowledge sharing, and developing of discovery skills among employees. Each module consists of several sessions, which demonstrate, first, the positive impact through successful application of those key principles, and then provides examples of negative results when those principles were clearly needed but not applied. Each session is punctuated by facilitated small-group exercises, in which participants can actively apply the ideas and examples offered in class to their own specific, real-life situations.


Assignment Required Before Arrival

This program will provide multiple opportunities for participants to explore their own processes. Participants should come prepared to work on an important challenge in their organization.

This program will enable participants to:


  • Create an organization where work is done by harnessing the best-known approaches available and signaling the need for new knowledge.
  • Solve problems as they arise and to develop new understanding that prevents the problems from recurring.
  • Multiply the impact of local discoveries by making them useful systemically throughout the organization.
  • Lead an organization where discovery is encouraged, supported, and promoted at all times. 

The MIT Edge

Traditional business-school curricula tend to focus on teaching decision-making skills as a way to success. However, many companies today?especially those in relatively new industries?find themselves lacking the information or the experience needed to make the decisions that could determine their future. That is where the leaders' ability not only to think, but also to behave like innovators, becomes vital to the success of the organization. Known for its commitment to innovation, with this program MIT Sloan offers a rare opportunity for participants to learn how to channel their curiosity into innovators' behavior.

Cambridge, MA

Global Executive Academy (multi-language)

July 10-19, 2018


GEA is an eight-day management and leadership program for experienced executives across the globe. The program is taught in English and materials are translated into multiple languages, with UN-style simultaneous interpretation offered for executives who prefer to participate in their native language.


Mandarin, Portuguese and Spanish languages are typically offered, provided there are at least 10 paid participants in each language. Other languages will also be considered. Please register early so we can ensure your language is offered. If we are unable to offer your preferred language, you may choose to participate in another language or request a full refund.


The program includes access to a large number of our world-class MIT Sloan faculty teaching a broad range of topics including: leadership, strategy, innovation, systems thinking, marketing (branding), communications, negotiations and finance.

  • Big picture understanding of the global economic environment including responses to international conflict and the resulting impact it can have on your business and local economy
  • Familiarization with MIT?s 4 Capabilities Leadership Model and a template for charting your own organization?s strengths and opportunities for improvement
  • A clearer vision of your personal brand, your company?s value proposition and ways to strengthen your competitive position
  • Ideas on how to innovate and insights on how to lead organization-wide innovation
  • Financial tools and acumen critical for executive-level decision making
  • Negotiating techniques and multi-cultural negotiating experience
  • An expanded network of talented, worldly executives from a variety of industries and countries, and the diverse perspectives they?ll share with you over your two week journey with us
  • New insights, skills and frameworks that you can immediately apply to your business when you return home
  • An Executive Certificate in Management and Leadership from MIT Sloan Executive Education and a 20% discount on any future programs
Global Executive Academy is geared toward experienced executives looking to advance or refresh their leadership capabilities and global perspective. Many people choose to participate in English. For those who are more comfortable participating in their local language, we offer translated materials and simultaneous interpretation into select languages.* The content and experience applies to:


  • Senior executives from small and mid-sized organizations around the world
  • Mid- to senior-level executives from large, multinational organizations
  • High-potential technical or business leaders looking to advance their general business acumen or gain international experience
  • Leaders seeking a condensed, global program as a substitute for or refresher to an International MBA
  • The 2016 cohort included participants from 16 different countries, spanning 16 industries and a variety of executive leadership functions from general management to finance & planning, engineering, business development, customer service, HR, legal, marketing, procurement and more.

Language Requirements
Global Executive Academy is offered in English with simultaneous interpretation into Mandarin, Portuguese and Spanish (provided there are at least 10 paid participants in each language; other languages may also be considered). Most pre-readings and written classroom materials are translated into the target language. Supplemental readings are offered in English only. The program is primarily designed for international executives and leaders with a basic working knowledge of English who prefer to experience the program and actively participate in their native language. Participants should be able to speak with high proficiency in either English or one of the interpreted languages.


All email inquiries as well as the pre-program administrative processes will require the use of English, so please plan accordingly when completing these steps:

  • Application form
  • Customer service inquiries
  • Follow-up communications regarding acceptance, payment, and visa issues


Application and Payment Requirements
To register for Global Executive Academy, please submit an online application. Standard cancellation and deferral policies will apply to this amount.


U.S. Entry Requirements
It is the participant's responsibility to understand and comply with the entry requirements for travel to the United States. Please note that some citizens are required to hold a Machine Readable Passport or visa in order to enter the United States. Visit the U.S. Department of State website, or contact your local embassy or consulate, to determine the requirements based on your country of origin. If you require a visa invitation letter, please email us at execacademy@mit.edu as soon as possible after your non-refundable deposit has been made, and we will provide you with the letter.


Participants who successfully complete the entire program earn an Executive Certificate in Management and Leadership.


For questions, contact execacademy@mit.edu.

Cambridge, MA

Leading People At Work: Strategies for Talent Analytics

July 10-11, 2018

While people have always been critical to the success of organizations, many business leaders still make key decisions about their workforce based on intuition, experience, advice, and guesswork. However, today?s leaders can improve their people decision-making based on the collection and systematic analysis of data.


Leading People at Work: Strategies for Talent Analytics focuses on the strategies that can be used to successfully design and implement people analytics in an organization. Faculty draw on the latest practices and research to illustrate how leading companies are using cutting-edge techniques to analyze data about their employees to and make their organizations and their individual employees more successful. In doing so, we will explore areas where talent analytics are most effective, and where it is particularly important to incorporate them. Participants of this program will gain a deeper understanding of how and when people analytics can be applied to improve critical issues such as recruiting and hiring, performance evaluation, promotion and training, compensation, and organizational change.


The program takes the perspective of the general manager when examining how emerging big data analytical approaches applied to human resource management can be used to advance business objectives. By the end of this course, participants will understand how and when big data can be used to make key employee decisions, enabling executives to position themselves as a strategic partner in their company?s talent management.


This course is not intended to teach statistics or programming. Nor will this course cover the issues involved when gathering (and analyzing) data. Instead, it is intended to acquaint participants with key strategies for the design and implementation of people analytics in an organization.

The goal of this course is to prepare executives to wisely collect and use data to manage people at work. Participants of this program will:

  • Become familiar with the most relevant topics general managers face concerning the management of people.
  • Learn a set of frameworks and theoretical models to help make key employee decisions.
  • Be exposed to some of the most cutting-edge techniques used by companies to analyze data about their employees in order to make their organizations and their individual employees more successful.
  • Understand how to apply big data analytics to identify, evaluate, and resolve a variety of challenges and issues relating to their workforce.
  • Learn how to interpret and present the results of their analyses to make strategic people-related decision. (This course is not intended to teach statistics or programming.)

By learning about strategies for talent analytics, participants will not only advance their company's business objectives through the strategic management of people, but also their own career.

Cambridge, MA

The Innovator's DNA: Mastering Five Skills For Disruptive Innovation

July 10-11, 2018

Every great innovator, from Jeff Bezos to Steve Jobs, excels at asking the right questions. Day-in and day-out they seek provocative new insights by getting out of their offices and into the real world, actively observing, networking, and experimenting to generate valuable new ideas. By doing so, they improve our lives and grow our economy, finding new solutions to the most challenging problems we face. Innovative entrepreneurs and intrapreneurs act differently to think differently and, in the end, they make a significant impact..


Building on hundreds of interviews and more than ten thousand survey assessments, Gregersen delivers unique insight into the behaviors of extraordinary innovators. Participants of this new program will learn and practice important discovery skills that lead to new and disruptive innovation, ranging from product improvement to new market creation, to generate valuable, new economic growth.


These key innovation skills include:


  • Questioning the status quo
  • Observing the world like anthropologists
  • Networking with diverse people to get new ideas
  • Experimenting in small, fast, and cheap ways to reach novel solutions
  • Connecting typically unconnected insights to deliver disruptive new business ideas

To put this innovation strategy into practice, participants will identify an individual challenge for which they seek a solution and commit to innovating around that challenge throughout the two days. They will also engage in a personal diagnostic assessment to better understand their own innovation and execution focused leadership skills.

This highly interactive program will help participants:


  • Gain deeper insight into their unique innovation skill strengths
  • Build questioning, observing, networking, and experimenting capabilities to surface new ideas and value-creating innovations
  • Practice questioning skills intensively through individual and group exercises
  • Apply skills to a real individual challenge
  • Evolve their existing corporate culture to better foster these five skills

Cambridge, MA

Innovation Ecosystems: A New Approach to Accelerating Corporate Innovation and Entrepreneurship

July 12-13, 2018

NEW for 2017

Innovation is a driver of productivity, competitive advantage, and enterprise value. But it does not happen in a vacuum. Innovation requires connections, just as entrepreneurship does, among key stakeholders?entrepreneurs, universities, risk capital providers, government, and large corporations. These connections are increasingly taking place in ?innovation ecosystems? and through programs such as accelerators, hackathons, prize competitions, and co-working spaces in which stakeholders and communities contribute and share resources (e.g., talent, ideas, infrastructure, money, and connections).


How can leaders harness the power of these open innovation ecosystems around the globe or in a specific region of interest for their organizations? If you are a business or government leader interested in engaging in an innovation ecosystem to find talent, ideas, and entrepreneurial ventures, this new program will provide you with the tools and frameworks necessary to take externally focused innovation and entrepreneurship activities to the next level at your organization.

Drawing on recent MIT research, this highly practical program helps leaders:

  • Understand why innovation is a challenge in their organization
  • Assess and identify the innovation hub(s) with which to engage (e.g. Boston, Israel, London, Berlin, etc.)
  • Consider how best to engage in these ecosystems?via hackathons, accelerators, venture competitions, etc.
  • Develop new organizational practices to break down internal silos and the ?fortress mentality? and shift toward a more open innovation ecosystem framework
  • Identify what their organization wants from the ecosystem?and what they can give back to it, with metrics that can track such changes


Participants in the program need not aim to become corporate entrepreneurs or intrapreneurs themselves, but they should want to understand?as leaders and managers?how to access external innovation and entrepreneurship from the ecosystem and accelerate internal innovation and corporate entrepreneurship.

This course is designed for executives in both public and private sectors, ranging from senior managers and corporate entrepreneurs to C-suite executives and future leaders. The program will also be of value to entrepreneurs, regional development officers, investors, and government policymakers.


Participants must be interested in encouraging innovation in their organizations or regions, especially through leveraging innovation ecosystems. Participants from both developed and emerging markets are encouraged to attend.

Cambridge, MA

Marketing Innovation

July 12-13, 2018

Even the most brilliant innovation can fail if you don?t know how to market it. In other words, just because you build it doesn?t mean they?ll come. Marketing Innovation helps participants leverage marketing concepts and research to better influence the outcomes of new products and innovations. Participants learn how to evaluate market attractiveness, think about the design and management of distribution channels, and understand pricing architectures.


The first day of the course provides a strategic and practical approach to understanding consumer decision making, analyzing company strengths, and assessing the competition. This strategic approach is applied to real world examples to help technical executives learn to identify the right product for the right market opportunity. On the second day, the course turns to practical issues, including pricing architectures, building channel relationships and marketing communications decisions. Participants will learn the pros and cons of digital marketing and explore how to leverage new digital techniques to optimize marketing outcomes.


After completing the two-day program, participants will have learned a common language that they can use to interact more effectively with the marketing and strategy professionals in their own firms.


Please note: Marketing Innovation is replacing Strategic Marketing for Technical Executives, also led by Professor Catherine Tucker. Because of some overlap in curriculum, this new program is not recommended for previous participants of Strategic Marketing for Technical Executives from the last four years.

Participants of this program will learn how and when to contribute to their organization's marketing strategy. Technical executives and non-marketing managers will learn how to: 


  • Develop a strategic framework for assessing market opportunities
  • Anticipate and take advantage of surprising inconsistencies in the customer decision process
  • Leverage pricing architectures best positioned to help capture value
  • Choose the digital marketing channels best suited for their product and market
  • Communicate more effectively with the marketing team

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