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Cambridge, MA

Communication and Persuasion in the Digital Age

October 13-14, 2020


Grounded in extensive cognitive research on how we learn and observe, Communication and Persuasion in the Digital Age is designed to help executives and managers become successful communicators in person and in virtual contexts: from group discussions to presentations to social media.


Advancements in technology and the rapid proliferation of digital media, data analytics, and online collaboration require executives to lead their organizations with sophisticated communication skills, adapted for these new ways of working. To be a successful leader today, you must be able to effectively persuade and influence at all levels, in person and virtually, and with supporting data.


Edward Schiappa and Ben Shields draw on cutting-edge communication research, theories of persuasion, studies on parasocial interaction, and empirical studies on compelling storytelling to help participants solve problems, make quality decisions, and motivate people. Session topics include speaking persuasively, visual persuasion, communicating quantitative information clearly, and adapting messages to audiences.

The program will help you leverage new communication skills and harness the power of persuasion to:


  • Influence attitudes and change behaviors in your organization

  • Understand how new technology shapes the way we work and communicate

  • Bring your message
    and your medium into alignment

  • Support your message
    with data analytics

  • Manage
    virtual communications with power and presence

  • Apply
    the latest research to become a confident and inspiring public speaker

  • Create
    a compelling story to galvanize and motivate people

  • Adapt
    and deliver your message across different media channels and to diverse audiences

  • Advance
    the level of discourse within your organization

MIT Campus, Cambridge, Massachusetts

Revitalizing Your Digital Business Model

October 13-14, 2020


MIT Sloan has created frameworks to help enterprises define and build powerful business models that will enable organizations to compete in the global digital economy. This program illustrates the frameworks with examples from successful companies such as Amazon, Apple, LexisNexis, USAA, and Procter & Gamble and includes assessment exercises and consulting group sessions.


As the world continues to digitize and grow in complexity, virtually every enterprise will need to have a great digital business model, one that creates value by engaging customers and helping employees work smarter.


This program is designed to guide senior executives as they attempt to leverage opportunities and overcome challenges associated with competing in the digital marketplace. Based on extensive MIT research, it provides insights into how firms can achieve competitive advantage by providing unique digital content, an exceptional customer experience, and superior digitized platforms.


At MIT Sloan, we have created frameworks to help enterprises define and build powerful digital business models that will facilitate their ability to compete in the global digital economy and thrive in emergent ecosystems. Revitalizing Your Digital Business Model will help senior managers address the following issues:


  • What is the source of competitive advantage for your digital business model?

  • How can you manage business complexity in the global digital economy?

  • How do you create digitized platforms that enable new and evolving digital opportunities?

  • How can you simplify your customer experiences without creating burdensome organizational complexity?

  • How can you create new information offerings that generate bottom-line value for the firm?


At the conclusion of this program, executives will be better prepared to address the following issues:


  • What digital capabilities do you most need to focus on?

  • What information offerings have the most potential for data monetization, and how can they most effectively generate value?

  • How can you derive value from business complexity while keeping that complexity manageable?

  • What metrics can you use to track whether you are delivering customer satisfaction on a daily basis?

  • How will you gain competitive advantage in the digital economy?

"Business success in the digital economy will rarely be a function of technology. Companies that succeed will likely distinguish themselves by working smarter."--Jeanne Ross, Director, MIT Center for Information Systems Research (CISR)

online

Management Analytics: Decision-Making Lessons from the Sports Industry (self-paced online)

October 14 - December 15, 2020


This program is designed for managers and executives who want to learn how to transform their organizations and make them more data-driven. While the technology used to analyze data is advancing, it?s still up to leaders to organize the way data is used and leveraged in an organization. This course aims to teach professionals how to lead this change, from planning to execution.
In an era of technology and information, managers and executives need to have the skills to lead their organizations with a data-driven strategy. In this course, which is based on our in-person program - Analytics Management: Business Lessons from the Sports Data Revolution, you will be exposed to the Analytics Management Framework, which outlines the strategic, technical, and managerial skills necessary to plan the integration of data analytics into your organization.
In order to develop these key capabilities, this program connects best practice case studies from the sports industry, which has led the way in analytics, to illustrate how data analytics can be used for improved insights at an organizational level. These case studies cover a wide range of factors involved in implementing data analytics in an organization, such as goal setting, identification of challenges, selection of appropriate technologies and tools, structuring of teams, interpretation and communication, and evaluation of the efficacy of an analytics strategy.
Over the course of six weeks, you?ll be guided on how to align data analytics with your organizational goals, how to improve decision making using data analytics, and how to translate analytics insights into positive, impactful action.

MIT Campus, Cambridge, Massachusetts

Implementing Enterprise-Wide Transformation

October 15-16, 2020


Why has implementing enterprise-wide transformation proven to be troubling? When challenges persist, it is often because there are embedded tensions or paradoxes that surface and seem unresolvable. This research-driven and practitioner-led program is designed to help senior executives avert failure, create cultures of agility and resiliency, and develop a customized blueprint for large-scale transformation in their organization.


We know through research and practice that two thirds of enterprise-wide transformation efforts fail to meet their intended objectives. Why? In today?s world, disruption can emerge from any place, any time and in ways unexpected. Leaders often ignore or miss the early warning signals, due to a variety of factors, including cultural inertia, lack of disciplined scanning and decision making processes, and siloed behavior that tends to discount troubling signs that impact other parts of the organization. When unit leaders turn inward to protect their entities, organizational agility becomes that much harder to achieve.


But effective leaders and their teams can beat the odds that their organizations? transformation efforts will fail. How? They set proactive agendas that create an inspiring future for employees. They build trust-based cultures of openness and transparency, combined with the discipline to spot and solve significant problems collectively as a team. They align the ?messaging? of their agendas with the metrics, milestones, and rewards that provide a clear line-of-sight for employees to understand how they can contribute and what behaviors are valued in their organizations.


During this two-day program, you will learn to spot potential derailers that prevent successful transformations; more importantly, you?ll learn how to become a successful transformation leader in your organization. Research based and practitioner led, the program environment is designed to help executives create a blueprint for their organization?s near- and longer-term transformation. Guest speakers will help to further demonstrate important conceptual examples, and significant time will be designated for peer collaboration and plan development.


This program is intended to help you:


  • Spot the warning signals of organizations in need of transformation

  • Create a proactive transformation agenda

  • Build a collective leadership capability to drive organizational transformation together

  • Create the disciplined processes to spot and address mission-critical capability gaps

  • Build the vital organizational networks needed to solve complex transformation challenges

  • Align messaging with metrics, milestones, and rewards
  • Create agile organizations by developing resilient leaders and employees

  • Develop a blueprint for transformation for your organization

Maximizing Your Personal Productivity: How to Become an Efficient and Effective Executive

October 15-16, 2020


This course is designed to increase the personal productivity of professionals through a series of case studies, practical exercises, and background readings. Maximizing Your Personal Productivity is based on Extreme Productivity, a best-selling book by Bob Pozen, Faculty Director of the program and former President of Fidelity Investments and Executive Chairman of MFS Investment Management. The program encourages self-evaluation through polls and surveys about your work habits and provides ample opportunities for learning through doing.


Maximizing Your Personal Productivity will show you how to get more done in fewer hours, so you have more time to spend with your family, or any other activity. The program offers many practical suggestions on improving your productivity and provides many opportunities for learning through doing. The course includes digital techniques to help manage your career and your team.


Faculty Director Bob Pozen is the former President of Fidelity Investments and Executive Chairman of MFS Investment Management. Bob was first interviewed about his own productivity when he was full-time chairman of a large asset manager and carrying a full teaching load at a distinguished university. That interview went viral, so he wrote a short book (Extreme Productivity), drawing upon his personal and professional experiences.

Based on the book, this program is designed to increase the personal productivity of professionals through a series of case studies, practical exercises, and background readings. It will encourage self-evaluation through polls and surveys about your work habits, and provides ample opportunities for learning through doing.


Designed for busy, experienced managers, this program will increase your personal productivity by helping you to:


  • Prioritize your goals and align your time allocation better with your top goals

  • Complete your high-priority projects efficiently by focusing early on the final product

  • Develop techniques for moving quickly through low priority tasks like emails

  • Hold shorter and more productive meetings with clear agendas and outcomes

  • Manage your own team by learning how to delegate and set metrics for success
  • Manage your boss by communicating regularly and adopting complementary styles

  • Read with more speed and comprehension by focusing on what is most important

  • Write more effectively by using outlines, the active voice and strong connectors


To see how Bob Pozen teaches people to maximize their personal productivity, please view this short video on a presentation he made recently to an audience of 150 high net worth customers.

MIT Campus, Cambridge, Massachusetts

Neuroscience for Leadership

October 15-16, 2020


This program will provide hands-on application of concepts and techniques deriving from brain research and psychology that can improve your individual leadership performance, as well as that of your team and organization.


Research in the cognitive sciences is leading us to a greater understanding of how to improve personal and leadership behaviors and performance. Those who grasp the meaning and implications of this research will be positioned to take competitive advantage. This program provides hands-on application of concepts and techniques deriving from neuroscience and psychology that can improve your individual performance, as well as that of your team and organization.


Neuroscience for Leadership focuses on:


  • Your stuck neural patterns as a leader

  • The power of neuroplasticity in unleashing your brain agility and resilience

  • Creating the conditions for success in your organization by leading teams and shifting the culture from fear to trust

  • Visioning the future using the power of storytelling


Issues we will examine include:


  • How neuroscience techniques can be applied to leadership development

  • Understanding the scope of agility and diversity of thinking in adult brains

  • Mindsets?can you move from fixed to growth?

  • Deeply embedded leadership patterns and immunity to change

  • Basic human emotions and mindfulness

  • Cultural diversity and creativity

  • Ecosystem leadership


Participants will be offered brain-friendly catering, guided meditation, optional yoga class, and a confidential brain profiler report.


You may also be interested in Tara Swart's new two-day course Applied Neuroscience: Unleashing Brain Power for You and Your People.


Through lectures, discussions, and hands-on practice exercises, Neuroscience for Leadership will empower you to:


  • Raise your awareness of existing leadership behavioral patterns

  • Focus attention on behaviors and actions promoting resilience

  • Harness neuroscience to embed sustainable behavior change through plasticity of brain connections and pathways through deliberate practice

  • Implement measures to hold you to account and pre-empt barriers to leading sustainable performance

Cambridge, MA

Strategies for Sustainable Business

October 19-21, 2020


This innovative three-day program uniquely applies MIT frameworks of process improvement and system dynamics to the topic of sustainability in an effort to help participants return to their organizations with practical strategies for manifesting consensus and change?at both the micro and macro levels.


For decades, MIT and MIT Sloan have been sustainability thought leaders, from Jay Forrester?s work on World Dynamics to our groundbreaking research on high performance work systems, to the formation of the Sustainability Initiative at MIT Sloan?an effort that is shaping modern discourse on sustainability.


Strategies for Sustainable Business connects executives with MIT professors and researchers who are currently breaking new ground in sustainability thinking and practice. Faculty combine interactive lectures, case studies, games, diagnostic exercises, and deep reflective work for a highly engaging experience. Participants place current business practices in a socioeconomic context and walk away with well-grounded strategies for making sustainability a reality in their organizations, industries, and communities.


Course curriculum


Day 1--WHY: This first day focuses on why sustainability is THE challenge of our generation, and its materiality to participants? particular business. Case studies reveal how industries are changing to adapt to the business risks--and opportunities--presented by megatrends like climate change and globalization.


Day 2--WHAT: Through lectures, discussions, and a hands-on system dynamics simulation (?Fishbanks?), participants will learn about available strategies at the operational level, in their extended supply chain, and across their industry. They deepen their understanding of the environmental and social dimension of sustainability and the limits of voluntary action.


Day 3--HOW: Participants chart a course toward the "hardwiring" of sustainability in their enterprise by building coalitions for change and undertaking process improvement. Lectures and discussions draw on the latest research by program faculty and include lessons on how to influence organizational culture, run experiments, conduct difficult conversations, and engage people to undertake important projects. Participants will leave the classroom knowing their next steps to move the ball forward.


"I joined this course with the highest expectations, and both professors exceeded them by far. Their work and ideas on the different dimension of sustainability gave me a different way to reflect about my professional goals and even personal beliefs."
?Froylan Hernandez-Ruiz
Senior Attorney for the Latin America Region
The Nature Conservancy


Participants will learn effective strategies for leading and effecting change on multiple levels?from the individual to the organization to the industry?and how to apply them effectively in both the short and long term.


In Strategies for Sustainable Business, participants will:


  • Gain an appreciation for the key dimensions of unsustainability and leverage points for change

  • Learn what strategies for sustainability are available at all levels of the organization, and which are most relevant to their organization

  • Understand opportunities for business value creation through more effective, sustainable use of natural and human resources and cross-sectoral collaboration

  • Learn to assess business strategies and some public policies with a distinctive, holistic, and systems-based perspective on sustainability

  • Build an action plan for innovation and continuous improvement on sustainability
  • Receive feedback from faculty so that they are better equipped to implement, influence, and lead when they return to work

Cambridge, MA

Applied Neuroscience: Unleashing Brain Power for You and Your People

October 20-21, 2020


This highly experiential course explores neuroscience concepts and techniques to help leaders motivate and inspire their peers and employees in ways that catalyze innovation and increase business success.

The course will take a deep dive into neuroscience concepts and techniques to help you - brain and body - through a method of unleashing potential in yourself and others.


Through a balance of theory and application, neuroscientist and MIT Sloan Senior Lecturer Dr. Tara Swart will examine the latest neuroscience research and how it can inform your personal and professional practices. Program topic areas include:


How to boost, refuel, and re-direct your cognitive resources
Embodied leadership and somatic practices
Creative and intuitive ideas for revolutionizing collaboration
Neural pathways that underlie procrastination, risk profile, and resilience (Swart's Neural Tethering Model based on research from MIT's financial engineering department)
The impact of gender and cultural diversity on confidence and creativity in organizations and teams
Working with technology to empower human potential


Hands-on exercises will include enacting successful scenarios through creative, visual activities, guided meditation focused on peak performance, and optional yoga.


Note: This is not a science course; it is a leadership course based on scientific research. The program is designed for executives who are looking for new methods to inspire and motivate their colleagues.


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