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One of a Series: MIT Holidays

MIT Closed - Veterans Day

November 10, 2017

Systematic Innovation of Products, Processes, and Services

November 13-17, 2017

Design and development projects today face a complex landscape of interrelated challenges, including technological feasibility, customer desirability, business viability, and environmental sustainability. This program explores the process of systematic innovation in product development, business processes, and service design, with a special focus on the end-to-end design and development process, beginning with creation and ending with commercialization and ongoing product/service lead­ership.

The program introduces a structured approach to design and customer analysis processes that draws on important trends that have become essential to successful innovation in today's businesses: the digitization of all business processes; the blending of product and service into integrated solutions; considerations around environmental sustainability; and the use of globally-distributed teams.

Participants will learn how to lead these innovation processes in a fluid world where the best-made assumptions can, and often do, change midstream. Participants will also have an opportunity to discuss these frameworks and apply them to their own personal responsibilities and experiences.

The concepts and frameworks covered in this program will enable participants to understand:

  • Why the process of innovation can be systematic?structured, reliable, and repeatable
  • When it makes sense for entrepreneurial firms to compete directly with established firms
  • How to evaluate market opportunities and identify customer needs in a systematic way
  • What actions you must take to capture some of the value you create with new products and services
  • How to structure an effective concept development process
  • How design iterations, project milestones, and reviews can be used to manage  a staged or spiral process
  • How products and processes can be designed for environmental sustainability
  • How design of services differs from new product development 
  • What is the impact of Generation Y employees on the creative process

Cambridge, MA

The Innovator's DNA: Mastering Five Skills For Disruptive Innovation

November 14-15, 2017

Every great innovator, from Jeff Bezos to Steve Jobs, excels at asking the right questions. Day-in and day-out they seek provocative new insights by getting out of their offices and into the real world, actively observing, networking, and experimenting to generate valuable new ideas. By doing so, they improve our lives and grow our economy, finding new solutions to the most challenging problems we face. Innovative entrepreneurs and intrapreneurs act differently to think differently and, in the end, they make a significant impact.

Building on hundreds of interviews and more than ten thousand survey assessments, Gregersen delivers unique insight into the behaviors of extraordinary, and often disruptive, innovators. Participants of this new program will learn and practice important discovery skills that lead to new innovations ranging from product improvement to new market creation, to generate valuable, new economic growth.

These key innovation skills include:

  • Questioning the status quo
  • Observing the world like anthropologists
  • Networking with diverse people to get new ideas
  • Experimenting in small, fast, and cheap ways to reach novel solutions
  • Connecting typically unconnected insights to deliver disruptive new business ideas

To put these skills into practice, participants will identify an individual challenge for which they seek a solution and commit to innovating around that challenge throughout the two days. They will also engage in a personal diagnostic assessment to better understand their own innovation and execution focused leadership skills.

This highly interactive program will help participants:


  • Gain deeper insight into their unique innovation skill strengths
  • Build questioning, observing, networking, and experimenting capabilities to surface new ideas and value-creating innovations
  • Practice questioning skills intensively through individual and group exercises
  • Apply skills to a real individual challenge
  • Evolve their existing corporate culture to better foster these five skills

Cambridge, MA

The Innovator's DNA: Mastering Five Skills For Disruptive Innovation

November 14-15, 2017

Every great innovator, from Jeff Bezos to Steve Jobs, excels at asking the right questions. Day-in and day-out they seek provocative new insights by getting out of their offices and into the real world, actively observing, networking, and experimenting to generate valuable new ideas. By doing so, they improve our lives and grow our economy, finding new solutions to the most challenging problems we face. Innovative entrepreneurs and intrapreneurs act differently to think differently and, in the end, they make a significant impact..


Building on hundreds of interviews and more than ten thousand survey assessments, Gregersen delivers unique insight into the behaviors of extraordinary innovators. Participants of this new program will learn and practice important discovery skills that lead to new and disruptive innovation, ranging from product improvement to new market creation, to generate valuable, new economic growth.


These key innovation skills include:


  • Questioning the status quo
  • Observing the world like anthropologists
  • Networking with diverse people to get new ideas
  • Experimenting in small, fast, and cheap ways to reach novel solutions
  • Connecting typically unconnected insights to deliver disruptive new business ideas

To put this innovation strategy into practice, participants will identify an individual challenge for which they seek a solution and commit to innovating around that challenge throughout the two days. They will also engage in a personal diagnostic assessment to better understand their own innovation and execution focused leadership skills.

This highly interactive program will help participants:


  • Gain deeper insight into their unique innovation skill strengths
  • Build questioning, observing, networking, and experimenting capabilities to surface new ideas and value-creating innovations
  • Practice questioning skills intensively through individual and group exercises
  • Apply skills to a real individual challenge
  • Evolve their existing corporate culture to better foster these five skills

MIT Campus, Cambridge, Massachusetts

Revitalizing Your Digital Business Model

November 16-17, 2017

As the world continues to digitize and grow in complexity, virtually every enterprise will need to have a great digital business model, one that creates value by engaging customers and helping employees work smarter.

This program is designed to guide senior executives as they attempt to leverage opportunities and overcome challenges associated with competing in the digital marketplace. Based on extensive MIT research, it provides insights into how firms can achieve competitive advantage by providing unique digital content, an exceptional customer experience, and superior digitized platforms.

At MIT Sloan, we have created frameworks to help enterprises define and build powerful digital business models that will facilitate their ability to compete in the global digital economy and thrive in emergent ecosystems. Revitalizing Your Digital Business Model will help senior managers address the following issues:

  • What is the source of competitive advantage for your digital business model?
  • How can you manage business complexity in the global digital economy?
  • How do you create digitized platforms that enable new and evolving digital opportunities?
  • How can you simplify your customer experiences without creating burdensome organizational complexity?
  • How can you create new information offerings that generate bottom-line value for the firm?


At the conclusion of this program, executives will be better prepared to address the following issues:


  • What digital capabilities do you most need to focus on?
  • What information offerings have the most potential for data monetization, and how can they most effectively generate value?
  • How can you derive value from business complexity while keeping that complexity manageable?
  • What metrics can you use to track whether you are delivering customer satisfaction on a daily basis?
  • How will you gain competitive advantage in the digital economy?
"Business success in the digital economy will rarely be a function of technology. Companies that succeed will likely distinguish themselves by working smarter."
--Jeanne Ross, Director, MIT Center for Information Systems Research (CISR)

One of a Series: MIT Holidays

MIT Closed - Thanksgiving Day

November 23, 2017

One of a Series: MIT Holidays

MIT Closed - Day after Thanksgiving Day

November 24, 2017

ONLINE PROGRAM

Pricing 4Dx (live online)

November 28 - December 13, 2017

Pricing 4Dx will help managers increase their level of pricing sophistication and mitigate the mistakes many firms make regarding pricing strategy. We will discuss the "zone of indifference" and how to establish the broad value band within which prices need to be set. Participants will learn about correct survey techniques to ask the right pricing questions before a product is launched, and will practice calculating price elasticities for different customers—some are willing to pay more! They will explore the pricing spectrum, from a primitive, "gut-feel" approach to complex segmentation, and learn how to apply pricing metrics to make better decisions. Participants from a variety of industries will collaborate virtually and team up on projects that test their new pricing knowledge. This is a technical class that requires the use of spreadsheets and data analysis in the online environment.


Participants in this program will interact in real time with high-quality video lessons, other participants, and faculty through personalized avatars in an immersive, virtual classroom. High speed internet with appropriate bandwidth and the interest and ability to use the required technology and software are critical success factors.


Participants will meet from 10:00 AM - 12:00 PM during the week of the sessions, however they should plan to stay up to 30 min longer, if needed. The sessions planned are:


November 29 - December 14, 2016:
Tuesday, November 29 through Thursday, December 1
Tuesday, December 6 through Thursday, December 8
Wednesday, December 14


April 25 - May 10, 2017:
Tuesday, April 25 through Thursday, April 27
Tuesday, May 2 through Thursday, May 4
Wednesday, May 10


The program will be conducted in an online environment where participants can view video lessons and complete group action learning activities led by the faculty. This rich, engaging experience can be accessed by participants wherever they are in the world at the times the sessions are delivered and bridges the energy, exploration and idea flow of physical learning into a personalized online experience.


Two webinars will be offered in advance of the program start. Participants should plan to attend one of them to meet other participants, propose project ideas and form 2-3 person project groups. One Gmail address per project group is required in order to utilize Google Sheets during exercises.

some are willing to pay more! They will explore the pricing spectrum, from a primitive, "gut-feel" approach to complex segmentation, and learn how to apply pricing metrics to make better decisions. Participants from a variety of industries will collaborate virtually and team up on projects that test their new pricing knowledge. This is a technical class that requires the use of spreadsheets and data analysis in the online environment.


Participants in this program will interact in real time with high-quality video lessons, other participants, and faculty through personalized avatars in an immersive, virtual classroom. High speed internet with appropriate bandwidth and the interest and ability to use the required technology and software are critical success factors.


Participants will meet from 10:00 AM - 12:00 PM during the week of the sessions, however they should plan to stay up to 30 min longer, if needed. The sessions planned are:


November 29 - December 14, 2016:
Tuesday, November 29 through Thursday, December 1
Tuesday, December 6 through Thursday, December 8
Wednesday, December 14


April 25 - May 10, 2017:
Tuesday, April 25 through Thursday, April 27
Tuesday, May 2 through Thursday, May 4
Wednesday, May 10


The program will be conducted in an online environment where participants can view video lessons and complete group action learning activities led by the faculty. This rich, engaging experience can be accessed by participants wherever they are in the world at the times the sessions are delivered and bridges the energy, exploration and idea flow of physical learning into a personalized online experience.


Two webinars will be offered in advance of the program start. Participants should plan to attend one of them to meet other participants, propose project ideas and form 2-3 person project groups. One Gmail address per project group is required in order to utilize Google Sheets during exercises.

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