Events that include:

Leadership by Design will help both individuals and teams understand and practice human-centered design. Participants in this program will learn both strategic and hands-on techniques for structured exploration through prototyping. They will also learn how to enable an action-based organizational culture in which empathy is generated, trial and error is encouraged, and failure is celebrated as a source of learning, all resulting in successful innovation. It is intended to introduce the concepts of human-centered design to individuals and teams who are not already familiar with these design-based concepts and their application.

Drawing on the resources of MIT?s Integrated Design & Management curriculum and its new Integrated Design Lab (ID Lab), this program combines the inspired, intuitive methods taught in the world?s best design schools with the systematic, analytical methods for which MIT is world-renowned. This program is led by Matthew S. Kressy, creator and Director of Integrated Design & Management (IDM).

Course content includes:

• Discussions on expression and culture
• Field exercises in observation, exploration, and user empathy
• Lectures on concept generation
• Studio exercises in persona development and storytelling
• Lectures and case studies pertaining to design leadership
• Hands-on sketch modeling and rendering exercises
• Functional prototyping workshops
• Opportunities to build, test, and iterate prototypes in teams
• Concluding discussions on process and leadership

The tools presented in the program can be applied to any range of human-centered innovation problems and opportunities including products, services and social/societal challenges.

By applying a design-centered approach to leadership, you?ll be able to conceive of radically innovative solutions to multifaceted problems, create a vision that gets buy-in from senior management and colleagues, avoid hazards, and create solutions that people love both emotionally and intellectually.

Innovation is a driver of productivity, comparative advantage, economic growth, and enterprise value. But innovation does not happen in a vacuum. It requires a network of participants—entrepreneurs, corporate managers, investors, researchers, university faculty, venture capitalists, government officials, suppliers, and customers—who comprise the ecosystem. Innovating in such ecosystems creates a new set of challenges for organizations and their leaders. Executives often find it hard to get beyond the buzzwords to harness the power of this phenomenon for their organizations.

This new course draws on MIT research to provide an introduction to innovation ecosystems, to demystify this important concept, alongside the broader topics of innovation and entpreneurship, and to explain how the right ecosystem can provide both an inspiration for innovation and source of competitive advantage. Participants will learn to understand their role as stakeholders in innovation ecosystems. They will learn ways to assess both their local and other ecosystems (including Boston and elsewhere) as potential locations for innovation centers, etc. And also to partner with startup entrepreneurs, research universities, ‘risk capital’ providers and other corporate/government stakeholders, on on accelerators, prizes, and hackathons.

Participants in the program need not aim to become corporate entrepreneurs or intrapreneurs themselves, but they should want to understand—as leaders and managers—how to access external innovation from the ecosystem, and how to lead on internal innovation.

New digital technologies have fundamentally reshaped marketing theory and practice the last decade alone. Technology has changed the modes of communication through which firms engage with consumers. Moore's law has made the storage and analysis of consumer data scalable, creating opportunities for fine-grained behavioral analytics. New monitoring tools have fostered precise and personalized customer relationship management practices. The rise of mobile phones and tablets has enabled location based messaging and reciprocal communication. The ubiquity of video content has promulgated rich, native advertising programs. The global emergence of social networking has enabled networked based predictive modeling and new forms of targeting and referral strategies based on the preferences of consumers' peers. And finally, new social media have brought all of this onto the public stage, with word-of-mouth conversations driving brand awareness and brand loyalty, and user-generated content on review and ratings sites making or breaking demand for products or services.

This two-day course provides a detailed, applied perspective on the theory and practice of digital marketing and social media analytics in the 21^st century. We will cover concepts such as the difference between earned and paid media, predictive modeling for ad targeting and customer relationship management, measuring and managing product virality, viral product design, native advertising, and engaging the multichannel experience. Throughout the course we will specifically stress the theory and practice of randomized experimentation, AB testing and the importance of causal inference for marketing strategy.

Topics covered in this course include:

• Search marketing
• Social network marketing
• Social media analytics
• User generated content management and marketing
• Mobile advertising and commerce
• CRM strategy in the age of big data and digital advertising
• Earned vs paid media
• Predictive modeling for ad targeting
• Viral product design
• The multichannel experience
• Randomized experimentation
• A/B testing

Upon completion of this course you should have a fundamental understanding of:

• The digital advertising ecosystem and attribution and pricing models for digital advertising
• The fundamentals of web and app analytics and KPIs for web traffic and commerce
• Search engine marketing, search engine advertising, ad auctions, and strategies for optimizing search engine advertising
• Social network marketing and social network targeting
• Predictive analytics using social network data, peer-to-peer marketing and personalized social advertising
• Targeting and segmentation, specifically demographic targeting and segmentation, behavioral targeting and segmentation, social targeting and segmentation
• Social listening?analysis of user generated content, reviews, ratings and their effects on consumer demand
• Mobile commerce and analytics

Technical professionals' goals and incentives are often different from those of other employees, and so are the management challenges that arise. Drawing on the wealth of research and industry experience of faculty and leading practitioners, Managing Technical Professionals and Organizations explores proven, practical, and innovative strategies for maximizing the contribution of technical professionals. This intensive program focuses on the management and motivation of technical professionals in the innovative organization, and in particular:

• How creative individual contributors work together on risky projects, processing information under conditions of uncertainty;
• How to address critical problems and issues dealing with staff professionals and members of project teams, including cross-functional teams;
• How to work effectively with prima donnas and independent spirits.

The Learning Experience
Organizations that are designed and managed for doing the same things well repetitively, as in manufacturing and operations, are not particularly appropriate for doing something well once, as in R&D. Running a technical organization presents a unique set of management problems. How do you motivate and reward technical professionals to maximize their performance and creativity? How do you create an organizational structure that will contribute to success, not inhibit it? How do you deal with creative individual contributors, project teams, and innovative professionals? How do you build and sustain high motivation and vitality while preventing complacency? How do you utilize "marshaling" events for building more collaborative, innovative activities? And how do you move information and technology effectively across organizational structures?

This unique two-day program focuses on issues critical to the effective management of technical professionals and cross-functional teams. Its principles and strategies can be applied in any organization where research, development, engineering, or computer-related technology developments need to take place in a timely, effective, and successful manner.

Participants will learn principles and strategies of crucial importance to any organization where R&D, engineering, and/or computer-related technologies lie at the core of the business. Upon completing this program, participants will gain a thorough understanding of the following subjects:

• Managing risk taking and uncertainty in technical projects
• Managing and motivating your technical professionals
• Developing effective reward and incentive systems for technical professionals
• Creating a highly motivating work environment
• Managing and leading creative individual contributors
• Maximizing the technical productivity and vitality of teams
• Leading and managing more effectively across organizational structures
• Leading system change within established corporate cultures
• Transferring technology and information flows between and within organizations
• Organizing for innovative product development
• Managing the tensions among development efforts and cost/schedule pressures

This program is a transformative learning experience designed to fit the time and language constraints of experienced executives from a wide variety of industries and countries. A new frontier in executive education, it extends MIT content to the non-English speaking world through a multilingual experience. The program was redesigned for 2016 to include a wider variety of management topics and additional world-class MIT Sloan faculty. Topics include: leadership, strategy, innovation, systems thinking, marketing (branding), communications, negotiations and finance. Translated materials and simultaneous interpretation into Mandarin, Portuguese and Spanish are offered, provided there are a minimum of 10 participants per language.* Other languages may also be considered. Upon completing the program, participants will earn an Executive Certificate in Management and Leadership.

* Languages will be confirmed by May 10, 2017. Register early to ensure your preferred language will be offered!

Registration deadline is June 9, 2017.

BONUS! Any participant who pays in full by April 3^rd will be invited to a special Dean?s Luncheon which will take place during the program. Interpretation services will be available, if needed.

This program is a transformative learning experience designed to fit the time and language constraints of experienced executives from a wide variety of industries and countries. A new frontier in executive education, it extends MIT content to the non-English speaking world through a multilingual experience. The program was redesigned for 2016 to include a wider variety of management topics and additional world-class MIT Sloan faculty. Topics include: leadership, strategy, innovation, systems thinking, marketing (branding), communications, negotiations and finance. Translated materials and simultaneous interpretation into Mandarin, Portuguese and Spanish are offered, provided there are a minimum of 10 participants per language.* Other languages may also be considered. Upon completing the program, participants will earn an Executive Certificate in Management and Leadership.

* Languages will be confirmed by May 10, 2017. Register early to ensure your preferred language will be offered!

Registration deadline is June 9, 2017.

BONUS! Any participant who pays in full by April 3^rd will be invited to a special Dean?s Luncheon which will take place during the program. Interpretation services will be available, if needed.

Takeaways

Big picture understanding of the global economic environment including responses to international conflict and the resulting impact it can have on your business and local economy