Systematic Innovation of Products, Processes, and Services (formerly Product Design, Development, and Management)
This five-day program explores the process of systematic innovation in product development, business processes, and service design, with a special focus on the end-to-end design and development process, beginning with creation and ending with commercialization and ongoing product/service leadership. The program introduces a structured approach to design and customer analysis processes that draws on important trends that have become essential to successful innovation in today?s businesses: the digitization of all business processes; the blending of product and service into integrated solutions; considerations around environmental sustainability; and the use of globally-distributed teams. The program will discuss how to lead these innovation processes in a fluid world where the best-made assumptions can, and often do, change midstream. At the close, it helps anticipate where the world of product design is headed.
Systematic Innovation shares MIT Sloan professors? world-renowned research on each of the focused subject areas, and asks participants to discuss these frameworks and apply them to their own personal responsibilities and experiences. The program is suitable for individuals, for teams of two or three, or for a complete program or service development team.
Product /Service Leadership
This program is appropriate for managers with responsibility in developing new complex products, services or processes ? both those with experience, and those new to their roles. While its origins stem from original MIT research of managers in manufacturing and other technology-intensive industries, this new program is built to be powerful for any manager or leader from a variety of functional areas and service-oriented as well as product oriented businesses. Discussions build from the rich cross-section of participants and their special challenges. A focus on managing complexity and technology-rich issues remains.
Samples of likely participants:
VPs of Product and Service Management
Business Development Leaders
Directors of Technology
Directors of Process Engineering
Research and Development Managers
Directors of Product and Service Marketing
Development Engineering Managers
Directors of Product Engineering
Directors of Industrial Design
Directors of Product and Service Development
Directors of Process Quality
VP of Product Planning