Global interest in entrepreneurship is on the rise, and
large, older corporations are beginning to explore how entrepreneurial thought
and action can complement and enhance their innovation efforts. These organizations are
engaged in making themselves more skillful and friendly to entrepreneurial activities as
a way to venture into unprecedented or unfamiliar places. This practical course
will give you an overview of the emerging field of corporate entrepreneurship (CE) and equip you to contribute to
corporate efforts in any of three roles: the entrepreneurial actor, the
entrepreneur?s boss, and the corporate executive seeking to make his or her firm more
Registration is limited to 36 participants. Register
There are many definitions of corporate entrepreneurship (CE). For
this program, it is that part of innovation where you need entrepreneurial thought and action. CE
can be thought of as that subset of a firm's innovation efforts where uncertainty and risk are high, and human
initiative and persistence, often individual, is essential. For a company as a
whole, this means unfamiliar, "far from core" activities such as new products,
markets, geographies, technologies, and business models, or even testing new
organization forms or policies. But CE is not limited to external or market
interactions; it also includes the actions of internal entrepreneurs to create
and test a possible radical new idea, a process innovation, or other internal
tools and assets, even when not formally sponsored or sanctioned by management.
Furthermore, by "corporation" we do not mean limited to a particular legal
form, but rather, any large organization whose primary activities are scaling,
exploiting, and execution.
The course is practical and, at the same time, based on contemporary
research and entrepreneurial
education. We aim to give you an overview of this emerging field and equip you
to contribute to corporate efforts in any of three roles: the entrepreneurial
actor, the entrepreneur's boss, and the corporate executive seeking to make her
firm more entrepreneurial. Given your role, what actions should you take to be
successful yet safe, for yourself and the organization of which you are a part?
What are the principles behind those behaviors? What must you understand about
the other two roles and what should be expected of people playing those roles?Takeaways
We will address the challenges that "entrepreneurs inside" (EI) face as
they confront structures, systems, and policies that work well for exploiting
and scaling, but that form barriers to their entrepreneurial action. We will
begin the mastery of a set of tools and methods that can be applied by these individuals
and the firm as it ventures into unknown or less familiar areas.
Participants who complete Corporate Entrepreneurship
- Know when corporate entrepreneurship (CE) is applicable, why it
might be of strategic importance to your firm, why CE is inherently difficult,
and how entrepreneurs inside (EI) successfully navigate safely in a traditional organization.
- Have a working familiarity with
the logic of thought and action employed by entrepreneurs inside large
- Understand the importance of
personal desire and the need for courage in the face of risky situations
- Understand four common challenges
imposed on entrepreneurial activity and have a strategy for dealing with them.
- Have practiced and mastered two
essential tools employed by EIs.
- Understand how a large
organization can change and embody entrepreneurship, having worked work their way through one large
organization?s transformation to become entrepreneurship-friendly.
- Understand the unique requirements
of managing an EI. EI participants will be
better able coach their boss to support them.
- Understand the importance of
culture as both a support and deterrence of entrepreneurial action and what
they can (and can't) do about it as an EI, as a manager, or as
Know what they, as an EI or a manager,
can reasonably expect to get from their executives and how to get it. Executive
participants will understand what is required of them to support CE.
This course is designed not only for corporate entrepreneurs and innovators, but also for their managers, senior executives, and colleagues such as designers. Any executives seeking to make their organizations more entrepreneurial will benefit from this program.